For Sick Kids holiday campaign, we wanted to celebrate the real-life superheroes, like all the patients at the Hospital for Sick Kids. With the use of a live feed to the screen, we surprised an entire audience including moms, dads and one very special boy, Antonio with a message from his doctor at the hospital.
As an extension to our campaign, we created a microsite which featured the stories of each of the 7 patients in our TV spot one year later, including that of Antonio.
