Sidney Crosby, grew up playing hockey. Very much like every Canadian hockey hopeful across the country. As part of Tim Hortons continuous support of Timbits Hockey and love for the game, we created a heartwarming TV spot around found footage of a young Sidney Crosby in his own words.

To date, it’s one of Tim Hortons and the Crosby’s most memorable Sidney commercials.

Fun Fact: This was my very first TV commercial when at J. Walter Thompson (JWT)