TTC Renames Stations for Pride
We wanted to use TTC’s platform, in this case quite literally, to show TTC’s continued support of the LGBTQ+ community. The station names are bright, bold and of course, super fun.
Queen station on Line 1 has been playfully renamed Qween station – as in popular drag queen lingo. And then there’s Wellesley station, in the heart of Toronto’s Gay village. It gets a cheeky drag inspired rename as well, becoming Welleslay. Slay is a popular drag term meaning to be on point or to nail a challenge with finesse.
Feedback was overwhelming positive throughout the city. With Tweets from the Mayor of Toronto, John Tory, to approvals by Brooke Lynn Hytes herself!
Art Direction: Christian Martinez