APP: JWT / WPP Worldwide
A believer of championing the work your agency produces [as well your own], I noticed a need for a simple, easy way of sharing ideas with other creatives in our global network. A hub where great work could benefit from word of mouth advertising on other social networks outside of their own, instantly.
Named: JWT Buzz. This APP would crowdsource all work posted, then push real-time notifications to all users of the APP. The APP would alert to new work with a short descriptor. People would not only be exposed to fresh new ideas as they are produced, but also be the first to share on to their own social networks.
Leveraging the reach from all the JWT offices worldwide.
Art Direction: Christian Martinez