Elder Abuse Campaign
Elder Abuse is severely underreported in Canada. Countless seniors are prisoners in their own homes and care facilities, with living conditions that are far too similar to our most harshly punished inmates.
To establish Canada Safety Council as champions of senior safety and a powerful voice against elder abuse, we placed a spotlight on what our most vulnerable population is experiencing, in a way the public could not ignore.
We turned real senior citizens into criminals and plastered their mugshots all over Canada with headlines that highlight the severe punishments many seniors face just for being elderly.
The art direction draws its inspiration from real-life booking sheets used in Police stations. In keeping true to this aesthetic, we paid close attention to the typesetting, paper texture, photography and design.
Art Director: Christian Martinez