To help promote Metro’s Days of Summer Campaign, as well as all their fresh offerings. We took to Instagram and featured a daily summer inspired dish. But didn’t stop there.
Leveraging Instagram’s native UI, we tagged each ingredient with a corresponding department account on Instagram. Enabling Metro to not only inspire it’s customers, but also promoting all it has to offer in an engaging way. They do say we eat with our eyes first!
To further encourage point of purchase, we assigned in-store discount code in the comments section, valid only on that particular day. Creating Metro’s first Instagram flyer.