Facebook: Children’s Motrin Campaign

How do you connect with Moms when they’re always on the go?

We partnered Children’s Motrin and launched the Unstoppable Moms program online through YouTube, Google +, Instagram and through Facebook, which functioned as the campaign’s hub. The campaign outperformed set benchmarks across media metrics. Compared to all other CPG campaigns on Facebook, Unstoppable Moms program reached the 92nd Percentile in Brand Awareness and the 98th Percentile in Brand Recommendation – becoming one of Facebook’s most successful CPG campaign ever.

Art Direction: Christian Martinez

Client: Johnson & Johnson