With one of most successful product launches in Canada and with all the media attention that came from the Tim Hortons Dark Store Stunt – We traveled across the country to give skeptics a truly unique tasting opportunity.
An experiential stunt, where we sampled the new Tim Hortons Dark Roast blend in complete darkness. By removing people’s sense of sight, it would help heighten their other senses, so that they could focus in on the favour.
The results were through roof, covering even the biggest of skeptics!
