Pepsi Co. Tropicana:
"That Tropicana Feeling"

“To develop a disruptive campaign for Tropicana, we used the brand’s orange and straw icon to represent both sides of Tropicana: one half of the icon represents amazing 100% pure fruit, and the other half represents the pure joy that comes from drinking it. The two halves come together to communicate “a spark of brightness” with the creative idea: That Tropicana Feeling.”

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