The TTC was looking for an engaging way to promote their new Shared Space awareness campaign to its riders.
Every day, TTC commuters are finding their commutes longer than normal. Packed trains, streetcars and busses have become the norm.
As a result, we’re seeing more and more able-bodied people resorting to sitting in designated priority seating. Blatantly, ignoring the passengers that need them most.
For this reason, we crafted a series of engaging posters and cards to help callout these offenders. Leveraging iconography the TTC currently uses, we gamified our approach. Taking full advantage of these longer than normal commutes.