hello!

I'm Christian. Creative Director based in Toronto, working across Canada and global markets.

I started in agencies and moved in-house by choice. There's something about being closer to the brand, the business, and the people building it that makes the work better. I've done it at Loblaw and now at DECIEM, leading creative across The Ordinary and NIOD, two brands with some of the most loyal and culturally tuned-in audiences in beauty.

Before that, I spent years on brands like SickKids, Tim Hortons, Rogers, and PepsiCo. Some of that work made it to Cannes, The One Show, and Clio Awards. The stuff I'm proudest of is harder to put on a shelf.

I believe creativity doesn't belong to any one age, culture, or background. It shows up in a meal you didn't expect, a city you can't stop thinking about, a conversation in a language you barely speak. My job is to stay open to all of it and bring that back into the work.

The way creative teams work is shifting fast and I'm leaning into it. Not because it's new, but because the best tools have always made thinking sharper.

I volunteer with Out of the Cold in Toronto. It's the most grounding thing I do.

Christian

Experience

Deciem, The Ordinary, NIOD

LA / Loblaw In-house Agency

TBWA / Juniper Park Toronto

Publicis Canada

J. Walter Thompson (JWT)

Flare Magazine