Areas of Expertise

Creative Direction
Mentor
Brand Building
Volunteer
GirlDad

hello.

Toronto-based, experienced Creative Director. Having garnered national and international recognition from esteemed shows like Cannes, One Show, ADCC, and the Clios.

Delivering memorable, effective creative that's on brand and strategy across mass, experiential, digital as well as in the retail space. Throughout my career I've had substantial contributions to the success of prominent Canadian brands, including Sick Kids Hospital, Tim Hortons, Rogers, Loblaws, Home Depot, Walmart, Johnson and Johnson, Pepsi Co, Tropicana, and Nissan.

Currently, I help lead the creative department at Loblaw’s in-house creative agency. Specifically, on control brand which includes, PC Presidents Choice and the PC family of brands. Developing and building growth on PC Master Brand, including the highly successful PC Insiders Report. The largest program that's seen record breaking growth and continuously exceeds company benchmarks.

My forte lies in building effective creative solutions and partnerships within the enterprise as well as with outside partners.

Bringing years of agency expertise in mass, experiential (XM), digital, CRM and social.

On a personal note, I've devoted over four years to volunteering with Out of The Cold, actively contributing to the preparation of 100+ Christmas dinners for Toronto's homeless. Giving back is an integral part of who I am.