hello.

I’m a Toronto-based Creative Director, Art + Design, obsessed with turning bold ideas into work that sticks — whether it’s on a billboard, a screen, a shelf, or somewhere no one saw coming.

Over the years, I’ve been lucky to work with some of Canada’s most recognizable brands — SickKids, Tim Hortons, Rogers, Loblaws, President’s Choice, No Name, PC Optimum, Home Depot, Walmart, Johnson & Johnson, PepsiCo, Tropicana, and Nissan — creating work that connects with people and drives real results. Along the way, I’ve picked up recognition from shows like Cannes, The One Show, ADCC, and the Clios, which has been a nice bonus.

Most recently, I’ve been focused on building and leading creative department at Loblaw’s
in-house agency, LA, where I’ve helped shape the direction of their private label, President’s Choice and No Name. From developing PC President’s Choice brand guidelines to helping these brands grow and evolve, it’s been a really rewarding challenge. I also held a seat on the Executive leadership team as well on the Talent and Development committee. Garnering the Loblaw Marketing Mentorship Champion Award.

I’m at my best when collaborating — whether with internal teams or external partners — to turn insights into creative that works hard and feels right. I come from years at traditional agency background, so I bring experience across mass, digital, experiential (XM), CRM, and social, always learning and adapting to new ways of working and process’.

On a personal note, I’ve spent over four years volunteering with Out of the Cold, where I’ve had the privilege of helping prepare and serve more than 100 Christmas dinners for Toronto’s homeless community. Giving back is deeply important to me.

Experience

LA / Loblaw In-house Agency

TBWA / Juniper Park Toronto

Publicis Canada

J. Walter Thompson (JWT)

Flare Magazine