hello.

Toronto-based, experienced Creative Director. Having garnered national and international recognition from esteemed shows like Cannes, One Show, ADCC, and the Clios.

Delivering memorable, effective creative that's on brand and strategy across mass, experiential, design, digital as well as in the retail space. Throughout my career I've had substantial contributions to the success of prominent Canadian brands, including Sick Kids Hospital, Tim Hortons, Rogers, Loblaws, PC Presidents Choice, PC Optimum, PC Financial, No Name, Home Depot, Walmart, Johnson & Johnson, Pepsi Co, Tropicana, and Nissan.

Over the past three years, I help lead and build the creative department at Loblaw’s in-house creative agency, LA (Loblaw Agency). Specifically, on control brand which includes, NoName, PC Presidents Choice and the PC family of brands. Developing and building growth on PC Presidents Choice private label, also leading the development of the PC Master brand guidelines.

My forte lies in building effective creative solutions and partnerships within the enterprise as well as with outside partners.

Bringing years of agency expertise in mass, experiential (XM), digital, CRM, and social.

On a personal note, I've devoted over four years to volunteering with Out of The Cold, actively contributing to the preparation of 100+ Christmas dinners for Toronto's homeless. Giving back is an integral part of who I am.