hello there,

I’m Christian, a Toronto-based Creative Director leading work across Canada and global markets (EMEA, APAC, LATAM). Agency-trained, now in-house, bridging strategy and craft to build brands that scale and endure.

From shaping brand platforms at Loblaws to leading global creative at DECIEM across The Ordinary and NIOD, I build culturally aware ideas designed to earn attention, not chase it.

Partnered with brands including SickKids, Tim Hortons, President’s Choice, No Name, Rogers, and PepsiCo to name a few, across mass, digital, retail design, experiential, CRM, and social.

Recognized by Cannes Lions, The One Show, ADCC, and Clio Awards. Focused on building strong teams, sharper thinking, and elevate the creative work.

Outside of work, I’ve spent several years volunteering with Out of the Cold in Toronto. A reminder that the impact we have on each other matters more.

Experience

Deciem, The Ordinary, NIOD

LA / Loblaw In-house Agency

TBWA / Juniper Park Toronto

Publicis Canada

J. Walter Thompson (JWT)

Flare Magazine