“The new spot brings this to life by capturing and celebrating the special moments in life where balance surprisingly exists - a snowball fight, a lakeside hangout, or a dinner with friends - to draw the connection between how natural balance permeates every aspect of Montellier.”

“A unique and distinctive visual identity was developed for the campaign using the brand’s bold-blue colour to highlight its characteristically playful nature. Bubbles are used to illustrate the contrast between sparkling and smooth, an unusual combination that turns out to be harmonious. The empty bubble representing “sparkling,” and the full bubble being “smooth.”