For Montellier Carbonated Natural Spring Water, we crafted their new brand campaign focused on communicating its unique and naturally balanced taste.

The new spot brings Montellier’s essence to life by highlighting those unexpected moments where balance effortlessly appears — like a snowball fight, a peaceful lakeside hangout, or a lively dinner with friends. These scenes reflect how natural balance is woven into every part of Montellier.

To visually express this idea, the campaign features a bold and distinctive identity centered around the brand’s signature deep blue, emphasizing its playful personality. Bubbles are used as visual metaphors to contrast sparkling and smooth — an unexpectedly harmonious pairing. The empty bubble symbolizes "sparkling," while the filled bubble represents "smooth.”