Guess what's back and better than ever? The PC Insiders Report! This isn't just any report, it's a comprehensive, all-encompassing campaign that showcases PC Presidents Choice's unwavering commitment to bringing Canadians an array of over 50 innovative food offerings to try out this summer.

Our campaign was a vibrant spectacle, with a media buy that was as colourful as it was impactful. We didn't stop at a 30-second TV spot. We went all out with online videos, social media content, a printed summer Insiders Report, and even a comprehensive retail signage integration.

But we didn't just throw this together. We crafted a unique campaign ecosystem, complete with a custom colour palette, fonts, and a distinctive approach to photography and film. And we didn't do it alone. We collaborated closely with our InStore Marketing division to push the envelope of signage innovation. So, are you ready to dive into this summer's must-try food offerings?